In 2017, I had the pleasure to work with the team at Under Armour to redesign their B2B platform. The 5 billion dollar lifestyle brand was looking to increase its wholesale velocity domestically and abroad. We began the year long engagement with two months of research and development. The result was a redesign of their B2B portal with an elevated experience that also supported internationalization.

I led the team through a complete redesign of their platform, while helping create and implement their performance brand.

The junkier, the better—Peddle sees value in the most broken down and busted cars. Peddle is the largest automotive recycler in the United States, processing 70,000 to 90,0000 vehicles per month. Their innovative approach allows customers to sell their used vehicle and get paid immediately. I helped with the product redesign and the creation of a design system that could extend across Peddle’s various business lanes.

While working with the team at Handsome, a holistic experience design agency, I had the opportunity to help lead the design for AMC Network Entertainment’s Premiere streaming platform. Partnering with AMC, we created a seamless experience across multiple OTT streaming devices. Helping design the network’s very first direct-to-consumer content platform.

We produced, evolved, and implemented system-wide designs for AppleTV, FireTV, Roku, and XBOX. In addition, we designed for iOS on both mobile and tablet.